Your Online Reputation Can Directly Affect Your Business.
Realtors, along with other service businesses selling directly to consumers are among the most researched establishments when consumers are making choices.
Your online reputation is made up of everything about your business that exists online.
The range of materials that could potentially impact your businessâ online reputation is broader than you might realize at first. Here are just some components of your online reputation:
â˘ Comments made about your business on social media such as Twitter or Facebook
â˘ Images about your business online, on your website and other online properties.
â˘ Videos about your business (Good or Bad) on YouTube and elsewhere
â˘ Posts and articles published online about your business
â˘ Geo-location information broadcast through services like Foursquare
â˘ Comments that others make about you in social media or in blog posts
â˘ Images of your business that others publish on social media
â˘ Why Online Reputation Matters to RealtorsÂŽ
Many RealtorsÂŽ have found themselves in the unenviable position of being lied about, falsely accused, slandered, and attacked online. Unfortunately, a surprising number of business owners are completely unaware of the negative reviews that have been posted about them.
The other side of the coin is that businesses can proactively manage their online reputation.
Your online business reputation will be managed either by design or by default.
Now, with the mobile internet and smart phones, where people can read and write online reviews on local directories and social media sites from anywhere. You can see how a bad review about your business will hit harder and spread faster than ever before.
The bottom line is if you do not manage your online reputation, it will be managed by other people, the ones who post reviews, comment on your business in forums and social media sites, publish blog write-ups concerning your business and so on. Thatâs why you should proactively ensure that what people find online about your business online is as positive as possible. How do you do that?
Here are some interesting bits of information gathered from several online surveys about how consumers interact with the Internet when making purchasing decisions.
89% of consumers find Internet channels trustworthy sources and use online information to verify product recommendations from friends and family.
81% say they do research about recommended products or services because they can quickly find information online.
59% are more likely to research products or services online because they can easily access the Internet or apps on mobile devices.
85% go online to do additional research before deciding to buy after getting a recommendation for a product or service.
82% of Internet users trust customer reviews over expert reviews
78% of Internet users believe reviews are the most credible form of advertising
77% say they are more likely to purchase a product or service when they can find recommendations online. 82% of all buyers bought after they researched what other people are saying about that particular product or service.
87% make the decision to purchase based on positive information theyâve found online about a product or service.
80% say negative information theyâve found online changed their mind about purchasing a recommended product or service.
92% choose not to buy a product or service based on a negative review or recommendation from someone they know.
Superpages.com study found businesses profiles containing a rating or review got twice the number of in clicks or contacts as listings without ratings or reviews. Things you can do
Proactively monitor your reputation. Make use of social media monitoring tools like HootSuite, and web monitoring tools like Google Alerts, to find out what is being said about your business. When you know what you are facing, it makes it much easier to address it in a timely manner, and also to assess your best approach.
Participate in the online conversation. It is inevitable that people are going to talk about your business. Your best bet is to involve yourself in the conversation. Make it a point to respond to both positive and negative feedback, and also to volunteer information that will help keep online conversations about your business going. Do this via your social media presence, having an active website or blog, using helpful videos and so on. Engagement is the key. it does take creativity, imagination and work to pull it off well, however the rewards for your time and effort can be huge.
Keep the main thing the main thing. Once you have stepped into the role of an active participant in the building and maintenance of a positive online reputation it is easy to get pulled off track by the occasional super negative comment. Those are the times to remember that the main thing is contributing to the conversations to build a long term positive reputation. Positive proactive participation matters. Stooping to the level of the small percent of chronic complainers is bad for business. In terms of best practices to consider for handling the obnoxious naysayers comes down to responding in a timely manner with diplomacy and fairness, and with reasonable and viable solutions.
Author:Treehouse Realty Phone: 480-426-1590 Dated: November 5th 2014 Views: 324 About Treehouse: ...